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Setting Sail for Success: Emirates Partners with the 37th America’s Cup

September 16, 2023

Emirates Airline has proudly announced its renewed sponsorship as the Global Partner and Official Airline for the prestigious 37th America’s Cup, the world’s oldest international sporting trophy. This marks the airline’s second consecutive sponsorship, having previously backed the 36th edition in Auckland and the victorious Emirates Team New Zealand in 2021.

The partnership will see Emirates’ branding prominently displayed across various platforms, including the Race Villages during the America’s Cup Preliminary Regattas in Barcelona and Jeddah, the Challenger Selection Series, the Cup Match, and even on AC37 chase boats and event boats. Additionally, the airline’s branding will grace the official stage, prize-giving areas, and will be visible across the event’s digital, social, and live event channels.

Sir Tim Clark, President of Emirates Airline, expressed the airline’s enthusiasm for the partnership, highlighting the America’s Cup as the “Everest of sailing.” He also emphasized the significance of one of the preliminary regattas being hosted in Jeddah, Saudi Arabia, marking a notable moment for the region.

Grant Dalton, CEO of America’s Cup Event & Emirates Team New Zealand, welcomed the continued partnership with Emirates, praising their longstanding support for world-class sports and their alignment with premier sailing events.

The 37th America’s Cup, set for 2024, will feature all teams racing their AC75 America’s Cup class yachts. The first preliminary regatta is scheduled from 14th to 17th September in Vilanova i la Geltrú, followed by the Jeddah regatta from 29th November to 2nd December 2023. The main event will commence on 12th October 2024 in Barcelona, Spain.

Emirates’ commitment to sailing dates back to 2004 when it first sponsored Emirates Team New Zealand. The airline has since celebrated multiple victories with the team, including wins in Bermuda in 2017 and Auckland in 2021. Furthermore, Emirates recently inked a deal with the Great Britain SailGP Team, reinforcing its dedication to the sport and supporting various sustainability and gender balance initiatives.