U by Emaar, the renowned lifestyle loyalty program of Emaar, has unveiled its refreshed brand identity, which comes with a new promise: “Your Way Every Day.”
This renewal is more than just a visual change; it symbolizes a deeper connection with its valued members, creating an experience that flows seamlessly like a ribbon intertwining with their lives.
The refreshed identity is a celebration of elegance and continuous engagement, reflecting Emaar’s commitment to enhancing the everyday lives of its members. To mark this luxurious transformation, U by Emaar is rolling out an array of new benefits, extraordinary experiences, and exclusive offers centered around the core pillars: Stay, Dine, Relax, Play, Shop, and Fit. These pillars ensure that each day offers a unique opportunity for members to indulge in something exceptional.
With this rebranding, U by Emaar introduces new destinations, benefits, and experiences, providing members with more reasons to explore and engage.
New Destinations and Experiences Await
Members can now enjoy additional benefits in exciting new destinations, including the Address Jabal Omar Makkah in the Kingdom of Saudi Arabia, and Vida Beach Resort Marassi Al Bahrain and Address Beach Resort Bahrain in Bahrain. These locations offer unique experiences that are designed to align with the interests and desires of U by Emaar members.
Beyond new destinations, U by Emaar is also expanding the range of experiences available to its members. For instance, members can immerse themselves in cultural enrichment at the Arabic Music Institute in Dubai, where they can enjoy up to 20% savings while earning and redeeming Upoints. Fitness enthusiasts can benefit from up to 15% savings on personal training at Veo Fitness in Dubai, with additional perks like fitness trial sessions and guest gym passes. For those seeking leisure, Marassi Beach in Bahrain offers up to 15% savings on beach access, providing a serene escape by the sea.
Enhanced Benefits for Platinum Members
Platinum members are at the heart of U by Emaar’s enhanced benefits. Starting in October, these members will be welcomed with Welcome UPoints on every stay, redeemable across participating venues. They also have the exclusive privilege of nominating one member each year for an upgrade to the Silver Tier—a benefit aptly named the Gift of Silver. Additionally, Platinum members can enjoy unique dining perks, such as free dining for children and complimentary birthday cakes starting in November, adding a delightful touch to their special moments.
Exclusive Offers to Celebrate the New Identity
To celebrate this refreshed identity, U by Emaar is offering exclusive promotions throughout September, available only to its members. From September 3 to 18, members can enjoy a limited offer of 25% off on hotel stays at Armani, Address, and Vida hotels across the UAE, Bahrain, and KSA. Other offers include double Upoints for dining, spa experiences, and shopping, and even triple Upoints for fitness memberships at Veo Fitness from September 26 to 30.
In addition, members who spend at participating U by Emaar venues during September will be entered into a raffle draw, where three lucky winners each day will receive 10,000 Upoints (worth AED 1,000). At the end of the month, one grand prize winner will be awarded a staggering 100,000 Upoints (worth AED 10,000).
With this renewed brand promise, U by Emaar continues to offer its members more personalized and enriching experiences, staying true to its new mantra, “Your Way Every Day.”
Members can now enjoy additional benefits in new destinations and new experiences. All of these are available on the newly refreshed website, www.ubyemaar.com
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