Digital travel platform Booking.com is giving travelers from around the world, the keys to unlock a new level of perks with the introduction of a third and higher tier to its Genius loyalty program, giving travelers even more value the more they use Booking.com.

With recent research from Booking.com revealing price as one of the top priorities for travelers when planning a trip (48% of global travelers), the Level 3 expansion of Genius is the travel platform’s latest commitment to making it easier for everyone to experience the world.

Designed to make every trip a better experience, Booking.com’s loyalty program is completely free, easily accessible and membership lasts a lifetime – travelers simply need to create an account to achieve Genius status for life. As Genius members unlock new levels, they get access to larger discounts and more travel rewards that never expire.

18% of global travelers consider discounts or cashback offers as one of the most important factors of a trip, and Genius Level 3 members can enjoy up to 20% off. Never fear, discounts are available to all Genius members at over 390,000 participating properties all around the world, whether it’s up to 15% available on Genius Level 2 or up to 10% on Genius Level 1, leaving travelers of all levels with sweet savings to put towards splurging on other parts of their travel experience.

And in addition to the free breakfasts and free room upgrades at participating properties for Genius Level 2 and Level 3 members, the newest tier promises members priority customer support with a live agent for those times when things don’t go to plan, answering the wishes of 43% of global travelers seeking real-time service support.

booking.com third level loyalty genius