IHG has entered into a Master Development Agreement (MDA) with Tashyid for Hotel Operations to develop 12 hotels and 2,500 rooms under the Holiday Inn Express brand in the Kingdom of Saudi Arabia. This partnership aligns with the Ministry of Tourism’s efforts to encourage investments in the country, and the signing ceremony was attended by Mr. Mahmoud Abdulhadi, Deputy Minister for Destination Enablement.
The agreement enables IHG to expand and diversify its mainstream offerings in Saudi Arabia, in response to the demand generated by initiatives outlined in Saudi Vision 2030.
As a globally recognized brand, Holiday Inn Express is committed to providing simple and smart travel experiences, serving as a convenient base for guests to connect. It is particularly well-suited and strategically positioned to cater to the needs of modern travelers visiting Saudi Arabia, including those in the business, leisure, and meetings segments. This includes the significant and expanding demographic of millennial and Generation Z travelers in the country.
Renowned for its achievements in the upper-midscale category and its ability to cater to the needs of the “Next Gen Smart traveler,” Holiday Inn Express is set to introduce a fresh and contemporary concept to its hotels in Saudi Arabia. The public spaces and guest rooms will undergo a transformation that combines stylish and efficient design elements with a touch of local aesthetics.
This innovative approach is based on comprehensive market research that specifically targets the preferences and expectations of Millennial and Gen Z Saudi travelers. The redesigned public spaces will serve as vibrant and interactive areas, featuring an enhanced food and beverage selection. The guest rooms will provide a harmonious blend of comfort and smart design, offering guests the flexibility they need to support their daily routines and create a home-like atmosphere during their stay.
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