Devmark Group has been exclusively appointed to create the marketing strategy and direct the sales for the 263 apartments in the 43-story, Palm View tower in Dubai.
Located just below the trunk of Palm Jumeirah, with a 180 Degree view across to Bluewaters Island, Palm Jumeirah and Burj Al Arab, the fully furnished apartments are situated on the 17th to 43rd floors of the tower with the Avani hotel rooms occupying the lower floors.
“One of the reasons why we were exclusively appointed as a specialist consultancy for this project, was our strategic advisory, which added significant value to the project’s market proposition. We found that the latest global trends suggested residents have become far more spatially and environmentally aware following the lockdown,” said Sean McCauley, CEO, Devmark Group.
“Besides advising about the projects positioning, pricing, facilities and amenities, we wanted to create a live, work and relax concept, that would work equally well indoors as well as outdoors,” added McCauley.
In addition to all of the hotel facilities, Devmark Group went on to create the exclusive Resident’s Club, which will feature private pool access and in-room dining. Other facilities will include an indoor kid’s play area, a wellbeing centre and spa, a fully equipped gym and dance studio, golf simulator, a lounge and library, business centre with dedicated workspaces, housekeeping services, as well as a five-star private concierge.
“The Club also gives residents access to several beach clubs throughout Dubai. We packaged this as an exclusive offer to residents which has proved extremely popular with investors,” said McCauley.
“In fact, during a series of private pre-launch broker events recently, we have now completely sold out our initial allocation of pre-launch units. So, we will now release more units ready for our upcoming public launch,” he added.
The apartments come complete with picture, floor to ceiling windows that take full advantage of the commanding views over the Palm Jumeirah and Dubai Marina, as well as custom furniture, quality fittings and furnishing and Bosch white goods and other branded appliances.
Investors will now have the opportunity to choose from one, two and three-bedroom units with prices starting from AED 1,950,000.
Commenting about the overall development, Devmark Group managing director Richard Aybar, said, “This is a quality development, in a fantastic location, at a competitive price and as such is much sought-after, attracting a lot of attention from the UAE’s real estate brokers and investment community, as we have already witnessed.
“Another major benefit for prospective investors is that the Palm View project is already built and ready to move in, so they don’t need to be concerned about completion dates or the quality of the interior fittings and furnishing.
“There is also a five-year post-handover payment plan so should investors wish to do so, they can lease out their apartments immediately, securing a projected average return of 10% net of service charges over the next five years,” added Aybar.
Investors can also opt to let Avani Hotels, which is part of the renowned Thai-based international hotel group Minor Hotels, manage their property, whereby the apartment is simply pooled with the hotel inventory and offered at market rates to any potential guests.
The Devmark Group is comprised of specialist units including real estate advisory, project sales and marketing, investment and Prop-Tech solutions. Unique in the market, its ecosystem has been designed to create tailor-made solutions across all stages of the real estate project value chain to offer developers the strategy, creativity and insight that every project needs to succeed.
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